Beauty Industry

Two New Skin Brighteners Debut

Apothederm skin brightening products featuring “smartpeptides” are packaged in a clean and minimal design.

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By: Jamie Matusow

Editor-in-Chief

Helix BioMedix Inc., a dermatology biotech company, recently launched Apothederm Brightening Cleanser and Apothederm Bright Skin Serum, which are designed to help brighten the skin, fade dark spots, and even out blotchiness. Both products have been formulated with a new generation of patented, bioactive peptides known as “SmartPeptides”. Apothederm Brightening Cleanser refines, brightens and tones the skin. It is formulated with malic + mandelic acid to help loosen dead skin cells and reduce the appearance of imperfections. Apothederm Skin Bright Serum brightens and refines blotchy, discolored skin. Malic + mandelic acids help exfoliate to clear pores and diminish skin imperfections.

“We’re very excited to offer these two innovative products in our Apothederm line,” said Robin Carmichael, chief operating officer of Helix BioMedix. “The skin brightening products are perfect for dull skin, age spots, skin discolorations, and blemishes.”

Helix BioMedix provides women with high-tech products to address their skin care problems, according to the company. The product’s packaging is designed to reinforce the high-tech image. The slim white bottles have a minimal and clean design with just a pop of purple. The silver caps top of the clinical look for the cleanser, while a clear cap covers and protects the serum dispenser.


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